UI/UX Design Project - Mobile App Improvement

Enhancing Money+ app for a better and seamless user experience

Enhancing Money+ app for a better and seamless user experience

My Role

My Role

UI/UX Designer

Project Duration

Project Duration

2 Weeks

Project Scope

Project Scope

Design Improvement

Tools

Tools

Figma, Maze

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About

Company/Product

Money+

Industry

Finance Tracking Freemium App

Platform

Mobile App

Money+ is a simple bookkeeping app that focuses on what matters most: your financial well-being. Track your expenses and income easily, without the clutter of unnecessary features.

Problem Background

Financial management apps are essential for personal well-being, but Money+ users, especially first-timers, find it difficult to navigate due to excessive and uncommon icons.

Objective

This project aims to make Money+ even more user-friendly, engaging, and trustworthy by simplifying navigation, streamlining the transaction flow, and adding playful touches to make managing your finances a joyful experience.

Empathize & Research

Research method:

  1. User Interview and Usability Testing

  2. Secondary research by searching for online reference

Target User:

Existing Money+ users and individuals with prior experience using competitor financial management apps.

Competitor Analysis: To gain a deeper understanding of the market landscape and identify potential areas for differentiation, we conducted a thorough competitor analysis. The following insights highlight strengths, weaknesses, and opportunities observed in existing solutions.

Interview & Usability Testing flow:

The usability testing results, summarized in the table below, revealed key insights into the user experience with the Money+ app redesign. Overall, users demonstrated a 62% success rate across all tasks, with individual task success rates varying between 40% and 90%. Notably, users who received a tutorial exhibited higher success rates compared to those who did not. We conducted user interviews and usability tests following this refined flow:


Pre-Usability Testing Interview (10-15 minutes)

  • Warm-up and Context:

    • "How do you currently manage your finances?"

    • "What are some of your financial goals?"

  • Tech & App Experience:

    • "How comfortable are you using mobile apps?"

    • "Any experience with finance apps? What did you like/dislike?"

  • Expectations & Pain Points:

    • "We're testing a new finance app today - we want your honest feedback!"

    • "What challenges do you face managing your finances?"


Usability Testing (20-30 minutes)

  • Clear Task Instructions: Use action-oriented language (e.g., "Show me how to check your balance").

  • Think-Aloud Protocol: Encourage users to verbalize their thoughts.

  • Scenario-Based Tasks: Include tasks like, "You just got paid, add your salary to the app."

  • Error Observation: Note any errors or hesitations.

  • Success Metrics: Define clear metrics for each task (e.g., time, errors).


Post-Usability Testing Interview (10-15 minutes)

  • Overall Impressions:

    • "First impressions of the app?"

    • "Overall, was it easy to use?"

  • Specific Task Feedback:

    • "Any tasks particularly easy or difficult?"

    • "Why was [specific task] challenging?"

  • Feature Suggestions & Design:

    • "Any features to make the app better?"

    • "Were the icons helpful or distracting?"

Findings: Through the research process, we uncovered key pain points and opportunities that shaped the design direction. These insights, detailed below, provided a deep understanding of user needs and expectations.

User Persona

Meet Vanessa, a representation of our target user. Understanding their goals, frustrations, and behaviors was crucial in creating a user-centric solution.

Solution Ideation

Armed with research findings, I defined the core problems and brainstormed potential solutions. This section outlines our 'How Might We' questions and the strategies I explored to address user needs.

Design Solution

Translating insights into action, I crafted design solutions that aimed to solve the identified problems. Explore the before-and-after visuals and the evolution of my design thinking.

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Let's Collaborate!

Let's Collaborate!

I'm available for freelance and collaborative projects. Let's talk about how I can help to achieve your goals.