UI/UX Design Project - Mobile App Improvement
Enhancing Money+ app for a better and seamless user experience
Enhancing Money+ app for a better and seamless user experience
My Role
My Role
UI/UX Designer
Project Duration
Project Duration
2 Weeks
Project Scope
Project Scope
Design Improvement
Tools
Tools
Figma, Maze
SCROLL
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About
Company/Product
Money+
Industry
Finance Tracking Freemium App
Platform
Mobile App
Money+ is a simple bookkeeping app that focuses on what matters most: your financial well-being. Track your expenses and income easily, without the clutter of unnecessary features.
Problem Background
Financial management apps are essential for personal well-being, but Money+ users, especially first-timers, find it difficult to navigate due to excessive and uncommon icons.
Objective
This project aims to make Money+ even more user-friendly, engaging, and trustworthy by simplifying navigation, streamlining the transaction flow, and adding playful touches to make managing your finances a joyful experience.




Empathize & Research
Research method:
User Interview and Usability Testing
Secondary research by searching for online reference
Target User:
Existing Money+ users and individuals with prior experience using competitor financial management apps.
Competitor Analysis: To gain a deeper understanding of the market landscape and identify potential areas for differentiation, we conducted a thorough competitor analysis. The following insights highlight strengths, weaknesses, and opportunities observed in existing solutions.


Interview & Usability Testing flow:
The usability testing results, summarized in the table below, revealed key insights into the user experience with the Money+ app redesign. Overall, users demonstrated a 62% success rate across all tasks, with individual task success rates varying between 40% and 90%. Notably, users who received a tutorial exhibited higher success rates compared to those who did not. We conducted user interviews and usability tests following this refined flow:
Pre-Usability Testing Interview (10-15 minutes)
Warm-up and Context:
"How do you currently manage your finances?"
"What are some of your financial goals?"
Tech & App Experience:
"How comfortable are you using mobile apps?"
"Any experience with finance apps? What did you like/dislike?"
Expectations & Pain Points:
"We're testing a new finance app today - we want your honest feedback!"
"What challenges do you face managing your finances?"
Usability Testing (20-30 minutes)
Clear Task Instructions: Use action-oriented language (e.g., "Show me how to check your balance").
Think-Aloud Protocol: Encourage users to verbalize their thoughts.
Scenario-Based Tasks: Include tasks like, "You just got paid, add your salary to the app."
Error Observation: Note any errors or hesitations.
Success Metrics: Define clear metrics for each task (e.g., time, errors).
Post-Usability Testing Interview (10-15 minutes)
Overall Impressions:
"First impressions of the app?"
"Overall, was it easy to use?"
Specific Task Feedback:
"Any tasks particularly easy or difficult?"
"Why was [specific task] challenging?"
Feature Suggestions & Design:
"Any features to make the app better?"
"Were the icons helpful or distracting?"


Findings: Through the research process, we uncovered key pain points and opportunities that shaped the design direction. These insights, detailed below, provided a deep understanding of user needs and expectations.


User Persona
Meet Vanessa, a representation of our target user. Understanding their goals, frustrations, and behaviors was crucial in creating a user-centric solution.

Solution Ideation
Armed with research findings, I defined the core problems and brainstormed potential solutions. This section outlines our 'How Might We' questions and the strategies I explored to address user needs.

Design Solution
Translating insights into action, I crafted design solutions that aimed to solve the identified problems. Explore the before-and-after visuals and the evolution of my design thinking.



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Let's Collaborate!
Let's Collaborate!
I'm available for freelance and collaborative projects. Let's talk about how I can help to achieve your goals.